On the other hand, it is related to consumer purchasing power and changing demand/supply models in the economy. Factors may include exchange rates, growth, exchange rates, supply and demand, inflation rates, unemployment rates, and so on.įurthermore, these factors may have a direct or indirect impact on organization profitability. E – Economic Factors:Įconomic factors gauge the economy’s performance and these are the keystones of your business. In addition, it may include government policy, corruption, foreign trade, political stability or instability, labor law, environmental law, trade restrictions, and so on. Thus, it can be said that all government influences that affect your business may be political factors. These PESTLE Analysis tool factors focus on the areas of the government impact on the economy or a certain industry or legal issues on the operations. PESTLE Analysis Excel Template Factors P – Political Factors: Then, when you are in a new business or entering into a new foreign market or new project, PESTLE comes in with other business tools like Porter’s Five Forces or SWOT. So if you would like to monitor the macro-environmental factors, PESTLE will be a helpful framework to analyze your business performance. What’s PESTLE Analysis in Excel?īasically, each letter represents Political, Economic, Social, Technological, Environmental, and Legal factors to understand the external pressures of your business. This PESTLE Analysis Excel Template provides a simple framework but useful analysis within your industry. In fact, it is a mostly used approach that helps the decision givers to see the business from different aspects. PESTLE analysis is one of the widely used tool to support management decisions.
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